That could either be through a human employee or a chatbot. Does a customer have a problem? If you set it up properly, they can message your profile on Facebook and get a response back. That’s because, like with Twitter, Messenger allows you to interact with consumers in real time. Facebook Messenger Management Tools FAQs What is Facebook Messenger marketing?įacebook Messenger marketing is both an alternative method of content distribution and a great way to do customer service.The List: 13 Facebook Messenger management tools to try today.What’s the Difference Between Facebook Messenger Marketing Bots and Chatbots?.Why is this form of marketing still relevant today?.With these innovations, we marketers have a tool that we can use effectively to reach the masses, and Facebook Messenger bots allow us to automate and scale in a unique way, assuming we are using one of the Facebook Messenger management tools I will describe below.īefore we get to the list of tools, for those not so familiar with the topic, let’s go through some of the basics to help you better leverage these Facebook Messenger management tools. You can use Facebook Messenger to communicate with people who aren’t even on the rest of Facebook! It’s a separate app on your phone or tablet, too. In other words, messaging on Facebook was originally like email. Messages didn’t go onto your smartphone, or do anything other than generate an email from Facebook that you got a message. Read my full disclosure.)Īfter all, for many years after Facebook first launched, even your friends had to go into an “inbox” to see the messages you’d sent them.
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